Market Sizing and Feasibility

Spire’s market sizing and feasibility solutions will support your company in determining a successful market growth or entry strategy.

Our service measures the total addressable market (historic and forecasted), assesses the marketability and competitiveness of your product, establishes feasible targets and quantifies future returns on investment.

Spire’s approach to market sizing encompasses both supply and demand-side methods, while leveraging on secondary data and expert opinions. Spire also defines and values key market segments, as well as audits sales and marketing programs for return on investment.
Market Feasibility Model:

Other Capabilities under Customer Trends

Consumer Research

Consumer research forms the foundation of many marketing departments. Spire offers both quantitative and qualitative research techniques.

Customer Decision Dynamics Analysis

Customer purchase decisions are complex. Spire assists companies in deciphering business-to-business (B2B) and consumer purchase decision dynamics.


Ethnography is an off-shoot of the social science discipline of anthropology. It refers to the study of naturally occurring social interactions, behaviors and perceptions.