Global E-Commerce revenue has doubled since the pandemic lockdowns forced business and social interactions to go online.
Counterfeit goods, which make up 3.3% of world trade, are expected to proliferate via online platforms. Between December 2019 and June 2020 alone, US$40 million worth of illicit goods were seized in 77 countries.
To counter these illicit activities, Intellectual Property (IP) owners and governments are partnering to fight counterfeiting across platforms.
How can business intelligence help private-public campaigns fight against counterfeiting?
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