Category: Others

U.S. Chamber of Commerce: Market study on cross-border ICT services in major global markets

Spire Research and Consulting was appointed by the U.S. Chambers of Commerce to quantify the global economic impact of countries liberalizing the acceptance of cross-border Information and Communications Technology (ICT) services. The study was carried out in Brazil, Indonesia, Korea, Japan, Turkey, Nigeria, Vietnam and the European Union. The U.S. Chambers of Commerce published the results of this study on their corporate website.

The New Influencers: A Marketer’s Guide to the New Social Media

Paul Gillin, former editor-in-chief of Computerworld, begins this book with the basics of blogging. He defines and explores the concept of blogging and the issues that surround it, addressing a wide spectrum of social media, including podcasting, vlogging (blogging with videos) and viral video.

The New Asian Dragon

From the “Doi Moi” economic reforms initiated in 1986 to its accession to the WTO in 2007, Vietnam has transformed itself from an underdeveloped transitional economy to an attractive location for businesses. Yet, when compared to its giant neighbour China or other more economically developed economies in the ASEAN region, Vietnam remains relatively unknown to many international investors. Vietnam: The New Asian Dragon was written to educate such investors, by introducing the Vietnamese economy and business environment, with a focus on the equity market.

The Korean Economy: The Challenges of FDI-led Globalization

Korea only realized the full importance of inward foreign investment after the economic crisis of 1997. This book seeks to offer a deeper understanding of Korean globalization efforts and how the government’s stance on foreign direct investment (FDI) has shifted through the years. It highlights the need for fundamental changes at all levels of society in order for Korea to truly benefit from economic integration with the wider global community.

The Changing Face of Multinationals in Southeast Asia

This book seeks to assess the changing nature of western multinationals (MNCs) in Southeast Asia following the 1997 economic crisis. The crisis period marked a turning point in the way western MNCs approached emerging markets, and the authors have effectively transformed their analysis of this change into an insightful, interesting read. Through its use of real-life case studies and its frank examination of both failures and successes, the book addresses a gap in the literature.

An Inconvenient Truth (A Movie Review)

This book seeks to assess the changing nature of western multinationals (MNCs) in Southeast Asia following the 1997 economic crisis. The crisis period marked a turning point in the way western MNCs approached emerging markets, and the authors have effectively transformed their analysis of this change into an insightful, interesting read. Through its use of real-life case studies and its frank examination of both failures and successes, the book addresses a gap in the literature.