Known as the generation of digital natives, Generation Z has been exposed to technology and the internet from a very young age. Today, they use the internet for an average of 4 to 6 hours a day for social interaction as well as for job searches and entertainment.
The internet is very affordable in Indonesia, at less than USD1 for 1 Gigabyte. In addition to social media and entertainment, 49% of Gen Z uses the internet for news and infotainment while 63% uses it to aid school and office work.
How can businesses take advantage of the affordable internet to corner the Gen Z market?
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Manager, Group Marketing Communications
Spire Research and Consulting
Phone: (65) 6838 5355